Author: Basak Kandirali (BSc, MBA)

Basak is a strategic business and marketing professional who help entrepreneurs and business owners to excel in their visions over a decade. She develops and executes innovative omnichannel and digital marketing strategies, consults on optimized content strategies that rank on Google and turns sites' content into revenue channels. She’s experienced in marketing technology, branding, and communications with an MBA in International Marketing and a high honours degree in Business.
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Navigating Google’s Search Generative Experience (SGE): Insights for Marketers

If you’ve heard whispers about big changes coming to Google search pages, you might be feeling a little anxious.  Well, Google recently dropped the news about their AI-powered Search Generative Experience (SGE), set to shake up those SERPs we know so well. Don’t fret!  In this article, we’ll dive into what SGE means for us…

Best High Risk Merchant Account Payment Processors
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7+ Best High-Risk Merchant Account Payment Processors in 2024

Facing challenges in securing a merchant account due to the high-risk nature of your business? No need to worry!  There are solutions available to help you overcome this hurdle and access the payment processing services you need. Payment processing companies tend to be cautious when it comes to high-risk businesses. However, that doesn’t mean you’re…

Top-7-Link-Building-Benefits-for-SEO-Leverage-Outreach-in-2023
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Top 7 Link-Building Benefits for SEO: Leverage Outreach in 2024

Link-building benefits: Google says that backlinks are one of its top three ranking factors. And yet, based on a study of over one billion pages in Ahrefs 66.31% of pages have no backlinks.  Ever wondered why link-building is so important? Well, let’s find out together. What is a Backlink?  At its core, link building involves…

Unveiling Threads How Marketers Can Leverage Meta's Latest App
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Unveiling Threads: How Marketers Can Leverage Meta’s Latest App

It’s hot out of the oven! Meta’s recently launched app, Threads, has taken the social media world by storm, creating a buzz and leaving users curious about its potential impact. In a recent interview with The Verge, Instagram’s head of product, Adam Mosseri, shared the motivation behind the development of Threads.  According to Mosseri, the…

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5 Best AI Meme Generators To Create Fun & Engaging Content 

Looking to spice up your online content with some epic humour?  Imagine having an AI-powered sidekick at your disposal, equipped with an arsenal of meme templates and the uncanny ability to generate hilarious captions on demand.  In today’s digital age, memes have become the holy grail of laughter, captivating audiences and bringing people together through…

Affiliate SEO Marketing
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Affiliate SEO Marketing: Your SEO Affiliate Marketing Guide (2024)

Ah, affiliate marketing—the art of turning your passion into profit.  And when you combine it with the enchanting forces of SEO, well, you’ve got yourself a winning formula! Imagine this: You’ve created an amazing website for your affiliate marketing gig, filled with cool stuff that you think everyone should check out.  But here’s the catch—how…