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13+ Best SEO software tools for Small Business in 2023 

13+ Best SEO software tools for Small Business in 2023 

Welcome to the guide on the Best SEO software tools for Small Business in 2023.

As an experienced SEO professional, I understand the significance of having the right tools for small businesses to succeed in their online ventures.

Nevertheless, comprehending and executing proper SEO strategies can be intimidating – especially if you have minimal resources and time.

Hence, these instruments deliver results and are simple to use with a reasonable price tag attached.

Whether you’re starting out fresh or looking to upgrade your strategy, these solutions will allow you to pinpoint target keywords quickly, optimize website content accordingly, and construct quality backlinks effortlessly while measuring performance levels.

So, let’s dive in and discover the best SEO tools for small businesses in 2023.

What is the best SEO software for small business?

1. Ahrefs

Since using Ahrefs, my SEO strategies have been taken to the next level.

This tool has undoubtedly become a game-changer for me and drastically improved how I approach search engine optimization!

One of my favourite features is the site explorer, which has helped me gain valuable insights into my competitors’ backlink strategies and identify link-building opportunities for my website.

Additionally, the keyword explorer has been a lifesaver in terms of saving time and effort in my keyword research and has helped me achieve better results with my content strategy.

Best Features

Site Explorer: Provides detailed information on a website’s backlink profile, organic traffic, and top-performing pages.

Keyword explorer: Helps users find the right keywords to target for their content and displays estimated search volume, difficulty level, and related keywords for each term.

Content Explorer: Discover the content trending in any given niche and observe its backlinks to keep up with the latest developments and generate pertinent material.

Rank tracker: Monitors keyword rankings and tracks changes over time.

Site audit: Scans a website for technical SEO issues and provides recommendations for improvement.

Pricing

  • Lite plan: $99 per month (or $990 per year), includes 1 user, 5 campaigns, and limited features.
  • Standard plan: $179 per month (or $1790 per year), includes 1 user, 10 campaigns, and additional features such as historical data and advanced web monitoring.
  • Advanced plan: $399 per month (or $3990 per year), includes 3 users, 25 campaigns, and additional features such as custom reports and API access.
  • Agency plan: $999 per month (or $9990 per year), includes 5 users, 100 campaigns, and all features, including access to the Ahrefs Webmaster Tools API.
  • Ahrefs offers a 7-day trial for $7 to test out their features before committing to a plan.
best seo software for small business, Ahrefs

2. Surfer SEO

As an SEO consultant specializing in small businesses, I confidently recommend Surfer SEO as a powerful tool to help improve website ranking.

This on-page optimization software assists with optimizing web pages based solely on high-ranking search engine results. With the aid of this amazing tool, you’re sure to see your webpage visibility skyrocket quickly and effectively.

Best Features

  • Content editor: Provides real-time recommendations for optimizing content to improve rankings.
  • SERP analyzer: Analyzes the top-performing pages in the search results and provides recommendations for optimizing your pages based on those results.
  • Keyword research: This helps find the best keywords to target for content and provides data on search volume, competition, and more.
  • Audit tool: Scans a website for on-page SEO issues and provides suggestions for improvement.
  • Backlink analysis: Analyzes a website’s backlink profile to identify link-building opportunities and potential issues.

Pricing

In terms of pricing, here’s what you can expect:

  • Basic plan: $49 per month
  • Pro plan: $99 per month
  • Business plan: $199 per month
  • Consider each plan and its respective features, limits, and cost to ensure you make the best purchase that meets your needs.

The Basic or Pro plan may be sufficient for small businesses, depending on the SEO work required.

best seo software for small business, SURFER SEO

3. RankMath

RankMath equips you with all the necessary tools to optimize your website for search engines, making it easier and more efficient to attract visitors and improve your online visibility.

The SEO analysis tool is a great feature, providing detailed reports on areas that need improvement, such as missing meta descriptions or broken links.

Utilizing this tool, you can easily identify and resolve any website speed issues promptly, saving time and energy while guaranteeing that your site is optimized for search engine crawlers.

Best Features

  • User-friendly interface: Easy to use, even for those without a strong technical SEO background.
  • SEO analysis tool: Analyzes your website and provides detailed reports on areas that need improvement.
  • Schema markup: It helps search engines understand your content better with schema markup for rich snippets.
  • Keyword optimization: Helps optimize your content for targeted keywords with suggestions and on-page optimization tools.
  • Social media integration: Provides tools for optimizing your website’s social media profiles and sharing options.

Pricing

RankMath offers a free version with basic features and a Pro version for $59 per year. The Pro version includes advanced features like keyword optimization and Google Search Console integration.

For small businesses, the Pro version is a great option, as it provides additional tools for optimizing your website and improving your search engine rankings.

Business is the most popular one for freelancers, business and agency owners.

best seo software for small business, Rank Math

4.Frase.io

Frase.io is an AI-powered content optimization software that can help small businesses improve their content marketing efforts.

With the help of this remarkable tool, you can craft SEO-optimized content that will draw in more potential customers and website visitors.

Producing top-notch quality material has never been so effortless.

Best Features

  • Content optimization: Analyzes your content and suggests improvements based on SEO best practices and user intent.
  • Topic research: This helps you find the right topics to write about by analyzing search engine results and identifying gaps in the market.
  • FAQ automation: Allows you to easily create and optimize FAQ pages by automatically generating questions and answers based on your content.
  • Content briefs: Provides detailed guidelines for creating high-quality, SEO-friendly content that meets user intent.
  • Content performance tracking: Track your content’s performance and gain actionable insights on how to optimize it.

The content optimization feature is incredibly useful, as it examines your texts and offers advice according to SEO principles and audience intent.

Pricing

  • $1 trial: Available for five days for only $1 with limited features.
  • Frase Basic: $44.99 per month, includes basic features such as content optimization and topic research.
  • Frase Team: $114.99 monthly, includes advanced features such as FAQ automation and content briefs.

Frase.io is a powerful content optimization tool that can help small businesses improve their content marketing efforts and attract more traffic and leads to their website.

With its AI-infused capabilities, creating captivating content to engage your desired demographic and rank prominently on search engines is effortless.

5. Semrush

SEMrush is a one-stop digital marketing solution. This innovative platform offers extensive features such as SEO, PPC, content marketing and social media optimization.

With its user-friendly interface and comprehensive insights, it’s no wonder why businesses across industries have chosen SEMrush to enhance their visibility in the digital space.

Best Features

  • Keyword research: It helps you find the right keywords to target by analyzing search engine results and identifying the most relevant and profitable keywords for your business.
  • Site audit: Analyzes your website for technical SEO issues and provides recommendations on how to fix them.
  • Backlink analysis: It helps you analyze your backlink profile and identify improvement opportunities.
  • Content marketing: Provides tools for researching and optimizing SEO and social media content.
  • Advertising research: Analyzes your competitors’ advertising strategies and provides insights on how to improve your own.

I appreciate how SEMrush provides a comprehensive suite of digital marketing tools in one platform.

It’s easy to use and provides valuable insights and recommendations on improving your online visibility and driving more traffic to your website.

Pricing

  • Pro: $119.95 monthly, including basic features such as keyword research and site audit.
  • Guru: $229.95 per month, includes advanced features such as backlink analysis and content marketing tools.
  • Business: $449.95 per month, includes advanced features for larger businesses, such as API access and white-label reports.

6.SpyFu

Unlock the secrets of success in your industry with SpyFu, a digital marketing tool that offers various features to help businesses maximize their online visibility and capture a competitive advantage.

Best Features

  • Keyword research: It helps you find profitable keywords to target and provides insights into your competitors’ keyword strategies.
  • PPC analysis: Analyzes your competitors’ PPC campaigns and provides insights on how to improve your own.
  • Competitor research: It helps you analyze your competitors’ SEO and PPC strategies and provides insights on how to outperform them.
  • Backlink analysis: It analyzes your backlink profile and provides recommendations on how to improve it.
  • Domain analysis: Provides insights on a domain’s history and performance, including keyword rankings and backlink profile.

SpyFu provides valuable insights into competitors’ strategies, helping them gain a competitive edge in the industry.

Its keyword research and PPC analysis features have also helped me improve your campaigns and drive more traffic to your website.

Pricing

  • Basic: $39 per month, includes basic features such as keyword research and domain analysis.
  • Professional: $39 per month, includes advanced features such as backlink analysis and PPC analysis.
  • Team: $299 per month, including features for larger teams, such as team management and API access.

If you want to better understand your competitors and improve your online visibility, the Professional plan is worth the investment.

The Team plan is ideal for larger businesses with multiple team members who need access to the tool.

7. Moz Pro

Take your digital marketing efforts to the next level with MozPro! This all-encompassing tool equips businesses with various features to enhance their online presence and attract many website viewers.

Whether you’re just starting out or have established success, MozPro is here to give you that extra boost.

MozPro provides comprehensive features to improve my website’s SEO and online visibility.

Its site audit feature has helped me identify and fix technical issues that negatively impacted my website’s performance.

In contrast, its keyword research and rank-tracking features have helped me identify profitable keywords to target and track my progress over time.

Best Features

  • Site audits: Helps you identify and fix technical SEO issues on your website.
  • Keyword research: Provides insights on profitable keywords to target and analyzes your competitors’ keyword strategies.
  • Link building: Helps you build high-quality backlinks to your website and analyzes your competitors’ backlink profiles.
  • Rank tracking: Monitors your keyword rankings over time and provides insights on how to improve them.
  • On-page optimization: Provides recommendations on how to optimize your website’s content and structure for SEO.

Pricing

  • Standard: $99 monthly, includes basic features such as site audits and keyword research.
  • Medium: $179 monthly, including advanced features like link building and rank tracking.
  • Large: $249 per month, includes features for larger teams, such as team management and API access.
best seo software for small business, Moz Pro

MozPro is a valuable tool for small businesses looking to improve their website’s SEO and online visibility.

8. Yoast SEO

Make your WordPress website stand out with Yoast SEO – the premier plugin for optimizing search engine visibility and improving overall SEO.

Drive more traffic to your business by ensuring customers can quickly find you online.

Best Features

  • Content analysis: Uncover the hidden potential of your website’s content by leveraging SEO optimization analysis and expert recommendations.
  • XML sitemap creation: Automatically generates a sitemap for your website to help search engines crawl and index your pages.
  • SEO and readability analysis: This helps you improve the readability of your content and optimize it for search engines.
  • Social media preview: Experience your content’s impact on social media platforms like Facebook and Twitter with this SEO tool’s visual preview feature.
  • Redirect manager: It helps you manage and create redirects for outdated or deleted content.

I’m delighted with how straightforward it is to improve my website’s SEO and online presence using Yoast SEO.

The content analysis tool of this product has been a game-changer in optimizing my website and blog posts for SEO purposes.

Simultaneously, its redirect manager ensures that I never waste time fixing broken links or updating URLs.

Pricing

  • Free version: Includes basic features such as content analysis, XML sitemap creation, and social media preview.
  • Premium version: Starts at $99 per year and includes advanced features such as multiple focus keywords, internal linking suggestions, and redirect manager.
  • Yoast SEO for Shopify is the most popular version to drive more traffic if you have an online store.

Yoast SEO is a must-have tool for small business owners when boosting your website’s SEO and online presence.

With its powerful functionality and user-friendly interface, this reliable tool will help you get the most out of your web pages in no time.

Boasting a straightforward user interface and abundant features, this tool is essential for any small business utilizing the WordPress platform.

9. Woo Rank

Woorank is an SEO software tool that provides businesses with a comprehensive analysis of their website’s SEO and digital marketing efforts. 

To ensure businesses have access to the most recent data and trends, its team of experts consistently updates the platform with fresh SEO tactics and digital marketing strategies.

With this ongoing dedication, companies can stay ahead of their competition and make informed decisions for future success.

Best Features

  • Website review: Provides a detailed analysis of your website’s SEO, including technical issues, content optimization, and mobile-friendliness.
  • Competitive analysis: It helps you understand your competitors’ online presence and identifies opportunities for improvement.
  • Marketing checklist: Provides a prioritized list of actions to take to improve your website’s SEO and digital marketing efforts.
  • Keyword tool: Helps you identify relevant keywords to target in your SEO and PPC campaigns.
  • Social media analysis: Provides insights into your social media presence and engagement metrics.

Its marketing checklist has helped small businesses to prioritize their SEO and digital marketing tasks, while its competitive analysis has given businesses insights into their competitors’ online strategies.

Pricing

  • Free version: Includes basic features such as a website review, marketing checklist, and limited competitive analysis.
  • Premium version: Starts at $59.99 per month and includes advanced features such as unlimited website reviews, in-depth competitive analysis, and a keyword tool.

10. Mangools

With Mangools, businesses can access robust SEO tools that will help them climb search engine rankings and draw more visitors to their websites.

One thing that sets Mangools apart from other SEO software tools is its user-friendly interface. 

Even if SEO is unfamiliar, Mangools’ tools and reports are so simple that you can become a pro quickly.

Best Features

  • Keyword research: Mangools’ keyword research tool helps businesses identify the best keywords to target for their industry and niche. 
  • The tool provides information on keyword search volume, difficulty, and potential traffic, making it easy to find the most valuable keywords to target.
  • SERP analysis: Mangools’ SERP analysis tool allows businesses to analyze their search engine rankings and compare them to their competitors. 
  • Backlink analysis: Mangools’ backlink analysis tool provides businesses valuable insights into their backlink profile. 
  • The tool allows businesses to see which websites link to their site and identify any potential issues impacting their search engine rankings.
  • Site auditing: Mangools’ site auditing tool helps businesses identify any technical issues on their website that may be impacting their search engine rankings. 

With this tool, businesses can easily identify and correct problems like broken links, missing meta tags, or other issues with the help of a comprehensive report.

Pricing

As for pricing, Mangools offers a variety of plans to suit businesses of all sizes and budgets.

  • Basic: $29.90 per month
  • Premium: $44.90 per month
  • Agency: $89.90 per month

Mangools is great for businesses looking to improve search engine rankings and drive more website traffic. 

Its intuitive interface and robust SEO features make it a necessity for any business striving to succeed in today’s digital landscape.

11. Google Search Console

As a free service offered by Google, Search Console allows website owners to optimize their site’s visibility on the search engine’s result pages for maximum exposure.

This invaluable SEO tool can help you improve your rankings and monitor your website performance with ease.

It provides valuable insights into how Google crawls and indexes your website, allowing you to optimize it accordingly.

Best Features

  • Performance reports: Measure the success of your website with insights into clicks, impressions, and average position in Google search engine rankings. You can also analyze your website’s performance by individual pages, queries, countries, and devices.
  • Index coverage report: This report shows you how Google crawls and indexes your website. You can identify any errors or issues that may prevent Google from properly crawling and indexing your website.
  • Sitemap submission: You can submit your website’s sitemap to Google through Search Console. This helps Google crawl and index your website more efficiently.
  • URL inspection tool: With this, you can analyze and view how Google crawls and indexes each URL on your website.
  • Security issues: With Search Console, you can stay one step ahead of any malicious efforts, like hacking attempts and malware infestations that might go undetected on your website.

Pricing

Google Search Console is a free tool provided by Google. There are no hidden costs or fees associated with it.

Despite its immense worth for website owners, Google Search Console has a few drawbacks.

  • Limited keyword data: Search Console no longer provides keyword data for individual search queries, making it more difficult to track keyword performance.
  • Technical knowledge required: Some features of the Search Console may require technical knowledge or assistance to implement, such as verifying your website or submitting a sitemap.

12.SE Ranking

SE Ranking is a one-stop tool designed to provide everything businesses need to enhance their online presence and boost search engine rankings.

SE Ranking has all the features you need for success, from keyword optimisation tools to website analytics.

Best Features

  • Keyword research and tracking: SE Ranking offers a comprehensive keyword research and tracking tool, allowing users to identify profitable keywords, track their website’s keyword rankings, and monitor competitors’ rankings.
  • On-page optimization: The software provides an on-page optimization tool that analyzes your website and offers suggestions for improving the content, meta tags, and other important SEO elements.
  • Backlink analysis: SE Ranking allows users to monitor their website’s backlinks, identify toxic backlinks, and find new link-building opportunities.
  • Website audit: The software includes a website audit tool that analyzes your website’s technical SEO, identifying errors and issues that may impact your search engine rankings.
  • Social media management: SE Ranking offers tools that allow users to schedule and publish posts across multiple social media platforms, track engagement and analytics, and monitor mentions and brand reputation.

Pricing

  • Optimum: $39/month (or $31.20/month if billed annually) for up to 250 keywords, 25 websites, and 50,000 backlinks.
  • Plus: $89/month (or $71.20/month if billed annually) for up to 1000 keywords, 100 websites, and 250,000 backlinks.
  • Enterprise: Custom pricing for larger businesses with higher volume needs.

SE Ranking is the perfect solution for small businesses that desire an inexpensive, comprehensive SEO tool that provides a range of features to help enhance their online visibility and search engine rankings.

13.AccuRanker

AccuRanker is an innovative cloud-based SEO tool that assists companies in tracking their website’s keyword rankings on the main search engines, including Google, Bing and Yahoo.

With this powerful program, you will be able to effortlessly monitor your webpages’ position within a matter of seconds and recognize any changes or fluctuations as they happen. Get ahead of the competition today with AccuRanker.

Predictive insights from real-time, reliable data empower businesses to make informed decisions and maximize their online visibility.

Best Features

Accurate and Real-Time Data: AccuRanker provides an invaluable service to businesses by offering real-time data on keyword rankings, so they can remain informed of how their website performs in search engine results.

User-Friendly Interface: Not only is the tool effortless to use and navigate, it can also be utilized by even those who don’t have an extensive technical background.

Customizable Dashboard: Businesses can customize their dashboard to display the metrics they care about most.

Competitor Analysis: AccuRanker provides insights into the rankings and performance of competitors so that businesses can adjust their SEO strategy accordingly.

Integration with Google Analytics: The tool integrates seamlessly, providing businesses with even more insights into their website’s performance.

Pricing

  • Starter Plan: $109/month for up to 500 keywords and 5 domains
  • Plus Plan: $199/month for up to 1000 keywords and 10 domains
  • Professional Plan: $399/month for up to 2500 keywords and 25 domains
  • Enterprise Plan: Custom pricing for businesses with larger needs

Optimizing their online presence can be challenging for small businesses, but AccuRanker can help make the process easier and more effective. 

With access to current and accurate data, businesses can make smart decisions and adjust their SEO strategy to enhance online visibility and draw more people to visit their websites.

Frequently Asked Questions

How do I set up SEO for my small business?

Don’t let SEO for your small business overwhelm you – with these simple tips, you’ll be up and running in no time.

Here are a few tricks to kickstart your success:

  • Conduct Keyword Research: To begin, uncover the keywords related to your business that prospective customers may utilize when searching for what you offer.
  • Optimize Your Website: Maximize your website’s visibility by strategically incorporating essential keywords into page titles, meta descriptions, and content to optimize it for search engine optimization.
  • Claim and Optimize Your Google My Business Listing: Unlock the advantages of local search by ensuring that your Google My Business listing is correct and optimized – it’ll support you to stand out from competitors and appear in top results.
  • Create High-Quality Content: Crafting valuable and relevant content for your target audience can help boost your website’s search engine ranking dramatically.
  • Build Backlinks: Placing backlinks to your website on dependable websites can help boost your site’s influence and position in search engine results.

If the process seems overwhelming or you need direction, consult an SEO expert to generate a plan tailored to your business goals.

Benefit from their knowledge and experience in creating successful strategies that will yield results for your company.

Is SEO worth it for small business?

Investing in SEO can be an absolute game-changer for small businesses.

It drives more visitors to your website, increases your online presence, and assists with expansion – all of which come at a cost when you’re first getting started.

However, the payoff is worth it. By optimizing the content on your page through keyword research and search engine optimization techniques, you can draw high-quality traffic that has a much better chance of converting into customers.

The investment will pay dividends if done correctly.

Investing in SEO will not only help you attract more customers, but it can also build and strengthen your credibility.

When visitors see your website at the top of search engine results pages, they instantly recognize that you are a reliable brand with authority in your industry—a vital factor for any business’s success.

What are small business SEO tools?

Small business best seo software for small business tools provide a powerful bundle of digital applications designed to assist entrepreneurs in improving their websites for search engine visibility and increasing their online presence.

These tools range from keyword research and analytics platforms to backlink analysis and on-page optimization software.

Best SEO software for Small Business Alternatives

If you’re a small business wanting to explore SEO software, it’s worth considering Google’s best free SEO tools, such as Analytics, Business Profile, Pagespeed Insights, Trends and Keyword Planner.

Google Analytics: 

With this convenient, complimentary tool, businesses can monitor their website traffic and follow the activities of their users.

This will offer invaluable insights into which web pages are most commonly visited and where visitors originate – giving you all the knowledge necessary to propel your business forward.

Google Business Profile: 

This tool helps businesses manage their online presence on Google, allowing them to update their business information, respond to customer reviews, and post updates and photos.

Google Pagespeed Insights: 

This tool analyzes a website’s page speed and provides suggestions for improvements to optimize loading times, which is important for both user experience and SEO rankings.

Google Trends: 

With this free and easy-to-use tool, businesses can gain valuable insight into the changing popularity of certain search terms to help them adjust their SEO plan as needed.

google trends, seo tools

This allows companies to spot trends and stay ahead of the competition.

Google Keyword Planner: 

This tool helps businesses identify the most relevant and effective keywords to target in their SEO efforts. It provides information on search volume, competition, and suggested bid prices for Google Ads campaigns.

Best SEO Software for Small Business Case Study: [Results Achieved With SEO Software for Small Business]

A small fashion boutique owner struggled to attract customers to her online store despite offering a unique selection of clothing and accessories. 

She invested in the Ahrefs SEO software tool, which helped her conduct comprehensive keyword research and analyze her website’s performance. 

Ahrefs helped the owner to identify high-traffic keywords in her niche, optimize her website’s content, and track her rankings and competitors’ strategies. 

The owner saw a significant increase in organic traffic to her website, refined her product offerings and marketing messages, and saved time and resources with Ahrefs’ automation and analytics features.

Conclusion/ Wrap-Up

Based on my knowledge and analysis of user reviews and expert opinions, using the best SEO software for a small business can have numerous benefits. 

Utilizing the best seo software for small business can benefit small businesses in manifold ways.

It allows them to supercharge their website for optimal search engine performance, track their keyword rankings on the web, observe and decipher their opponents’ strategies, and spot potential growth areas.

The right SEO software can save small businesses time and resources while providing valuable insights that can improve their online visibility and drive more traffic to their website. 

Ultimately, the success of leveraging the best seo software for small business intended for small businesses is contingent upon both the specific objectives and requirements of the business itself and how efficient and easy-to-use the program turns out to be.

Do your due diligence, assess customer feedback, and select the search engine optimization software that best meets your needs and budget.

Equipping yourself with the correct tools and resources can propel your small business to even greater heights and fulfil all of your digital marketing aspirations.

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